Has the Coronavirus become a selling point for e-tailers
Has the Coronavirus become a selling point for e-commerce ?
L’coronaviru epidemics now maintain millions of users’individuals in their homes. However, being confined to one's home exposes one to the risk of being caught in a group’The most important thing is to be able to read and understand the content of the site. How do the millions of people who have to stay at home manage to get by?’occupy ? Apparently, video games, cosmetics, yoga mats and condoms answer the question.
A market in turmoil
Malls and small stores remain closed, vehicle sales drop. L’The epidemic is disrupting commerce in China and according to Alibaba, the Chinese online shopping giant, demand remains high for health, beauty and entertainment products. In addition, yoga and home gym equipment is enjoying unprecedented success, not to mention that, surprisingly, the literary sector is also benefiting from the crisis, with a 60% increase in the week of February 10, compared to the week of February 11’before.
In cosmetics, we find lipsticks at the top of the list with seven times more sales as well as eye shadows (+ 150%). This announcement seems a bit paradoxical because the number of masks worn s’In addition, some providers are seeing home haircut kits and condoms selling like hotcakes.
In South Korea, most of the increase in sales is in health products: red ginseng, vitamins, probiotics, etc. People who mostly use laundromats to do their laundry have had to go to the Internet’to equip small washing machines, as’They can no longer go to the laundromats.
Residents who need to get in and out of the laundromat occupy
Consigned to their homes, millions of Asians’As Asians are stuck at home, they have to find things to do and take on unusual tasks like cutting children's hair. Surfing the web is the’one of the main occupations: shopping, series, finding the best online casino to play, etc.
However, activities such as reading, yoga and sports are also popular, as sales in recent weeks have shown. It could be said that it’is a boon for e-tailers Some of these items are seeing an increase in sales, but no one is taking advantage of the crisis’Let's not forget that’is at the default of boredom, but also at the default of’Other items such as dog leashes, smartphones, cars, bicycles…
Thus, we cannot really say that the’The epidemic is a selling point for generalist sales sites, as the market is growing’adapts on demand. Nevertheless, it is clear that’an e-tailer who sells only face masks will not experience a drop in numbers, because his product is at the heart of current demand.
